Advancement Communications professional development
Effective communications plans
ACOM-COM001-2021
ACOM-COM001-2021
Recorded on Friday, January 29
You’ve been asked to put together a comms plan… now what? In this session, you’ll learn what questions you can ask to get your campaign off on the right foot. You’ll learn ways that you can build a comms plan as a useful, responsive tool, not another tome taking up space. From stakeholders to strategies, from goals to key measures, learn how to make your comms plan work for you.
About the speaker
Sarah McGinnis is the Director of Communications Services for the Office of Advancement.
Suggested learning before you watch this session:*
- On demand: Content promotion (ACOM-COM004-2020)
- On demand: Email marketing: Strategy and optimization (LL-COM021-2020)
- On demand: Social media 101 (ACOM-COM005-2020)
- Registration closed: Approach to advertising (ACOM-COM008-2021)
*Learners are welcome to participate in as many courses as they wish and design their learning schedules based on their needs. Prerequisites are not mandatory for program completion; they are suggested for optimized learning.