Advancement Communications professional development
Content promotion
ACOM-COM004-2020
ACOM-COM004-2020
Recorded on Thursday, November 5
Participants will finish this session with a basic understanding of content marketing principles. They will be able to plot out a content marketing campaign from basic editorial through to promotion and reporting, with an understanding of how best to frame campaigns within a higher education landscape.
About the speaker
Gabriela Santamaria is the Manager, Marketing Communications for Continuing Education.