Advancement Communications professional development

Communications measurement and reporting
ACOM-COM010-2021

Recorded on Friday, March 5

Not sure where to get the best data, or how to translate that data into a meaningful report? Watch this session to help you assess what kinds of metrics will indicate key successes and needs for campaign optimization. You’ll come away with greater confidence to capture metrics from multiple sources, understand what those metrics mean, and make logical, balanced suggestions in your reports for improved campaign performance.

About the speaker

Lindsey Wiebe is a senior specialist in analytics and reporting for the Office of Advancement (Communications).


Suggested learning before you watch this session:*


*Learners are welcome to participate in as many courses as they wish and design their learning schedules based on their needs. Prerequisites are not mandatory for program completion; they are suggested for optimized learning.

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