Advancement Communications professional development
Marketo
ACOM-TLS003-2020
ACOM-TLS003-2020
Recorded on Friday, November 27
From this session, you’ll gain an enriched understanding of UCalgary's instance of Marketo. You’ll learn the basics of CASL (Canadian Anti-Spam Legislation), UCalgary's privacy policy, and how to ensure best practices through the use of subscription preferences, smart lists and templates. You'll also get resources to help you best reflect the university in your emarketing practices.
About the speaker
Kailey Lewis is a digital specialist for the Office of Advancement (Communications).
Suggested learning before you watch this session:*
- Read Marketo's online publication, Definitive Guide to Engaging Email Marketing.
*Learners are welcome to participate in as many courses as they wish and design their learning schedules based on their needs. Prerequisites are not mandatory for program completion; they are suggested for optimized learning.