Advancement Communications professional development
Building brand equity: How to create value for audiences
ACOM-BRD001-2020
ACOM-BRD001-2020
Recorded on Friday, November 20
Watch this session to learn about the concept of consumer-based brand equity (CBBE), different ways to measure it, what can increase it, and what it means to have high CBBE.
About the speaker
Mohammad Farrokhi is a specialist in analytics and reporting for the Office of Advancement (Communications).