Advancement Communications professional development

Alumni insights

ACOM-AUD003-2020

How well do we know UCalgary Alumni? From a bi-annual Omnibus Survey and Net Promoter Scores to event attendance and giving history, we have access to a broad range of quantitative and qualitative data. Join this session for an enhanced understanding of the alumni audience, their basic personas and journeys. Explore the tools available to you to access all of this information, put your own analytical spin on it, and form a foundation for strategies and tactics to communicate effectively with alumni.