Mapping the journey of your arts audience: Information Session Webinar

Maximize marketing efforts and improve your customer experience

Information webinar: October 22, 2019, 12 – 1pm

Are you an Arts Manager? Wondering how you can more effectively use your marketing budget? Looking to explore various ways to better understand your audience? Want to reach more potential audience members and grow your current audience?

You may be interested in ‘Mapping the journey of your arts audience’, an online, cohort-based learning experience, delivered in partnership with the Rozsa Foundation.

Arts organizations have audience members with very different needs and behaviours. It is important to understand all the touchpoints that influence consumer choices in the arts and the journey they travel on as they make attendance decisions. From the first time single ticket buyer to the dedicated patron of the arts, ‘Mapping the journey of your arts audience will explore the various marketing and non-marketing influences that affect consumer habits.

Today’s leaders require the ability to:

  • Recognize the increased number of marketing messages being communicated to consumers.
  • Effectively segment audiences to deliver well aligned marketing messages that will be heard over the clutter of messages in the market.
  • Use digital sources of information to respond quickly and appropriately to consumers’ actions.


Grant funding: This program could be eligible for grant funding that can cover up to 2/3 of the program costs. An Executive Education team member can help you bundle courses to meet the minimum hours needed for eligibility. For more information contact: [email protected].

For more information about ‘Mapping the Journey of your Arts Audience’ click here

Register to Attend!

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